Self-expression. Free of labels. ck all. Be one. Be all. Just be.
Over twenty years ago, ck one debuted its groundbreaking unisex concept that went on to define the 90’s. Accompanied by an edgy ad campaign lensed by Steven Meisel and featuring a diverse array of androgynous and iconic personalities, including Kate Moss and Jenny Shimizu, the raw minimalism and edgy aesthetic appealed to the youth culture and captured of-the-moment visions of individualism.
Now comes the new chapter in ck one.
ck all is an interpretation of the cultural wave brought forth by the new generation, one that rejects society’s assumptions, barriers and designations.
This new fragrance is a blank canvas that represents a modern fluidity. where lines blur beyond any identifying markers and labels are cast aside, the individual is embraced as they stand and inclusivity is above all, there is ck all.
Fresh. Modern. Spirited. The fragrance is a bouquet of citrus, woody and amber aromas. ck all is designed to be worn by all, free of societal conventions. This is a universally appealing clean scent that offers an olfactive blank canvas to celebrate the individual while acting as a form of self-expression and rebellion.
ck all was created by iconic perfumers duo Alberto Morillas and Harry Fremont, who were behind the original ck one fragrance in 1994. ck all is a new take of the ck one clean scent: more complex, more faceted, more woody. a new vision of today’s youth and a modern interpretation of freshness.
By maintaining the original citrusy green tea signature, renowned perfumers Harry Fermont and Alberto Morillas enhanced ck all with a crisp departure that is expressed through paradisone, an exclusive note by Firmenich, and the warm embrace of ambrox and hivernal.
TOP NOTES: A bright and stimulating blend of bergamot, mandarin and grapefruit flower
MIDDLE NOTES: Taking it in a refreshing and clean direction is paradisone, coronal, lilyflore and rhubarb
BASE NOTES: Amber, musk and vetiver offer an expressive warmth
We love the pristine white bottle which is an echo of the iconic flask-shaped bottle made over in bright white to communicate the clean, universal appeal of ck all. At once instantly recognizable and still a fresh, modern expression of a classic.
The outer packaging fashioned from recycled paper reflects the same Calvin Klein design standards as the ck one bottle.
Price: CK All EDT 100 ml- Rs.3800/-