Leading Indian fashion designers flock to rack at the first-ever multilabel fashion store – Musings – in Guwahati in India’s North East region.
The growing prevalence of multi-label stores are attracting the shoppers and designers alike as compared to individual designer outlets in the market.
These stores are the ultimate shopping spot for a fashionista and are also changing the dynamics of the trade.
Despite many local luxury clothing brands which are popular, there are a number of retailers who have brought established and budding designers from across the country, all under one roof in such stores.
Fashion Designer turned entrepreneur Nandini Baruva is one such retailer who has launched the first-of-its-kind multi designer prêt shop – Musings – in the fastest growing city of India’s Northeast region, Guwahati.
The store houses creations by leading fashion designers from different parts of India including Rajdeep Ranawat, Pawan Sachdeva, Mehraab, Pratima Pandey, Nandini Baruva, Siddharth Bansal, Vaishali S, Saaj by Ankita and Ambar Sahai which are a contemporary take on traditional Indian silhouettes.
With Musings you can now envisage your dream wardrobe with a twist of sophistication and edgy contemporary style as it offers a luxurious shopping experience without digging a hole in the shopper’s pocket.
The store offers a wide range of haute couture and pret collections for both men and women with an embodiment of minimalism and effortlessly chic collections. The collections are an amalgamation from traditional to easy-to-wear chic outfits stocking a wide range of bridal to western wear collections.
When quizzed about what inspired her to foray into this, Nandini revealed, “It all started a couple of months back when I was introduced to Ananya Abrol, a fashion photographer by profession, who has her roots from Guwahati. We both thought of this idea since there was a void in designer stores in the city which caters to shoppers from six neighbour states.”
Adds Ananya, “When I met Nandini, we immediately struck a cord since we both loved fashion, we both loved weaves, sustainable fashion, organic fabrics. And we both wanted to work for our home state and the Northeast, explore the huge potential the States have and giving it the much needed exposure. And, that’s how Musings came into existence.”