DIESEL announced a new collaboration with Netflix series La Casa de Papel, also known as Money Heist.
Diesel has always been a cutting-edge fashion and lifestyle brand which keeps reinventing itself, season after season.
This time around, Diesel has launched a capsule collection with the hit Netflix series La Casa de Papel, also known as Money Heist. The menswear designs embody and celebrate a blazing nonconformist attitude which is playful, provocative and rebellious.
Diesel’s design team had created the iconic jumpsuits in the 3rd season of Money Heist. These hoodies, which are the key uniform item for the series’ main character gang, have become pop culture icons. The red colour used ultimately bonds DIESEL, Netflix and La Casa De Papel; as the hue features prominently in the branding and identity of all three entities.
The entire collection is available for a month at a special pop-up at Curato in Mumbai – the go-to destination for menswear is a name that resonates with latest trends and carefully curated fashion.
This limited edition capsule celebrates Diesel’s love for the series and its heroes and is characterized by bold graphics displaying the characters’ names and the masks, with a main colour palette of black, white and red.
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